Cleaning companies are often dismissed and overlooked, so when Ricardo, owner of Castiblanco Partnership came to discuss his concept – to create a brand that says 'We're more than just cleaners' – I couldn't wait to bring his vision to life. I stuck to a simple colour pallet of blue and green elevated with urban photography to create a brand that is modern, elegant and authentic. For the logo, I went for a strong and bold type, paired with a simplistic monogram reinforcing the sense of partnership.